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What does Grease and apples have in common? Nope, me neither!

Pink Lady apples have partnered with the theatrical production of Grease to raise awareness of their brand. Pink Lady is giving away tickets, West End breaks (as the show is only on in London) and the chance to meet the cast (some guy who didn’t win x-factor….) which they are promoting through the press...

Top ten UK & Ireland city breaks – the rewards for consumers and businesses

With Brits spending more and more time holidaying at home on ‘staycations’, I wanted to explore the UK and Ireland to find my favourite city break destinations, seeing what there is to entice tourists there and which businesses are potentially profiting from this increased trade. There are so many different...
Posted to Comment Central (Weblog) by Rocket on 14 Sep 2009

Can the British holiday boom last?

There have been many surveys and reports this year indicating an increase in the number of British people taking their holidays in Britain. Travelsupermarket.com conducted research back in July, showing that 50 % of British holiday makers said that they were most likely to book a holiday in Britain in...
Posted to Comment Central (Weblog) by Rocket on 03 Sep 2009

Waitrose… Pizza Express … does aggressive discounting destroy the brand value?

It seems like all people want at the moment is the cheapest deal, and that lowering prices and putting huge sale posters up is the only way to entice consumers into a shop/business. But with sale savvy shoppers and the help of internet comparison sites how far can this go? Have prices finally reached...
Posted to Comment Central (Weblog) by Rocket on 24 Aug 2009

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