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BR Ballot - Should Pret a Manger change its marketing strategy?

Sandwich chain Pret a Manger is under fire over its food labelling stance for the second time in a week, this time because it labels sandwiches made with chicken shipped in from Brazil as "fresh". Should it change its marketing strategy to be more honest about where its food comes from? Tell...
Posted to Marketing Forum (Forum) by Gordon Macmillan on 02 Nov 2009

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