In the cosmetics world, packaging is king. Let’s face it: people wouldn’t buy half the products they do without the lure of the beautiful boxes they come in. Lush, however, has long bucked this trend. They’ve been selling loose, unpackaged soaps and bath bombs for ages, as well as using plain black tubs...
Bold, modern typography, like Chocolat Factory's packaging, has a super-simple, stripped down approach. But is this its primary flaw? This popular look, if applied without enough of a differentiating element, can end up looking generic. Colour blocking is great for differentiating flavours, but something...
Think like Greek cosmetic brand, Korres, who are bang-on-trend with their new brand aesthetic. More and more brands are adapting their packaging design to the new ‘rough luxe’ environment, reducing sparkle in favour of a more austere, serious aesthetic. Here Korres’ products are starkly labelled with...
Think like Tel-Aviv agency, Designlab, which has developed a modular packaging format for milk that can change shape and colour according to the weather or the value of the dollar. (Thanks, Dr Woo.) http://www.designboom.com/weblog/cat/8/view/5401/dag-designlab-tal-mor-and-shlomi-azulay.html
Think like Icelandic cosmetic brand, Skyn . Their product, Antidote, is a lightweight hydrating lotion for chronically stressed skin. It goes on with a cooling burst to decongest, detoxify and stabilize, returning skin to its natural fresh and healthy state. With daily use, skin is fortified and protected...
Nope. But then again, as I am promoting a site - Junkk.com - that offers consumers a way to save pennies, pounds and also the planet along with, and marketers a way to reach such a more thrifty and eco-conscious audience for their wares (inc... or... especially their packaging), things look like they...
