In the cosmetics world, packaging is king. Let’s face it: people wouldn’t buy half the products they do without the lure of the beautiful boxes they come in. Lush, however, has long bucked this trend. They’ve been selling loose, unpackaged soaps and bath bombs for ages, as well as using plain black tubs...
Think like Greek cosmetic brand, Korres, who are bang-on-trend with their new brand aesthetic. More and more brands are adapting their packaging design to the new ‘rough luxe’ environment, reducing sparkle in favour of a more austere, serious aesthetic. Here Korres’ products are starkly labelled with...
Think like Icelandic cosmetic brand, Skyn . Their product, Antidote, is a lightweight hydrating lotion for chronically stressed skin. It goes on with a cooling burst to decongest, detoxify and stabilize, returning skin to its natural fresh and healthy state. With daily use, skin is fortified and protected...
