Sad news today, Patrick Swayze, also known as the mute assassin in the Orange Gold Spot ad, has died. Okay, so he's best known for 'Dirty Dancing' and 'Ghost' by most of the world, but let's not forget 'Point Break' where he had such great lines as "Little hand says...
Orange UK has launched a new free music streaming service aimed squarely at 16-24 year-olds today in a bid to capture a youth market hungry for free music. The new service - entitled 'Monkey' - is a JV between Universal Music Group, Orange UK, and Channel 4 and is the first free music package...
As our debut post I felt we should set the tone and context for the forthcoming content of the FRUKT on music blog. My business partner and I sat in Hyde Park with a bottle of cold Rosé more than ten years ago and talked about how despite working for a globally renowned major record label, it didn't...
I'm pinching David Cameron's catch-phrase on Gordon Brown for the title of this blog, but it seems very relevant to describe Orange's Future of Politics report which was published earlier this week. This is a great report which argues for UK politicians, our political structures, Parliament...
Justin Billingsley the brand director at Orange is making his case for advertisers to transfer 100% of their business online. The transition to 100% digital is a crushing inevitably, and not if but when. The reason Orange is currently testing their brand in a number of digital medium is be at the frontier...
The more I delve into the world of ad-funded programming and branded content the more examples I see of brands missing the point. On line and mobile communities are only going to watch branded content if it brings some real value to them. For content to be valuable it either has to be about a subject...
Another ad about me hits our screens. Mercedes has taken a spooky and moody treatment to promote the cars to a younger audience with three TV commercials using 'I am Mercedes' as the payoff. The first aired in May featuring Josh Brolin, star of ‘No Country for Old Men’, and the last has just...
Orange's new (or relatively new) Orange Rock Corps idea is true brand participation genius. Compared to the heavy handedness of it's "I am" campaign, this ticks all the right boxes for me - mixing the idea of "community" (and real life connections - at the heart of any mobile...
