I may have mentioned this before, but I’m a BIG fan of celebrity. In fact it's pretty safe to say that I have very few other interests. That's why the proliferation of entertainment and celebrity focused-blogs have been a godsend for me, and to be honest there's very little else I look at...
It's a shame each member of the IAB blogging team only gets to write once a week, because i've been wanting to talk about Kerry Katona for days! The IAB totally ground to a halt for 10 minutes last Thursday as we all sat glued to the projector screen in our seminar room, almost unable to believe...
Bigmouthmedia have commissioned some clever research showing up the UK’s Public Relations industry for failing to capitalise on the burgeoning online opportunities staring them in the face. The report says a staggering 79% have yet to add any online or social media services to their portfolio. Although...
The obvious thought is a sector that has a passionate following such as sports, travel or consumer electronics, but our experience has proven that it can work for all sectors including the public, finance and insurance sectors. As long as brands add value in communities and behave in an ethical and useful...
