Another day, another glossy advergame, this time it's a Coke Zero effort and the idea seems to be that coke zero is for real men who can keep three equally irritating women happy simultaneously. In recent weeks similarly excited emails from the design department have heralded the launch of equally...
Recently Comscore was commissioned to do a report on behalf of online publishers to show that online display really does work. "Forget about the click through" was the angle, "what matters is that these ads drive awareness." A piece of research out by Harris Interactive casts some...
Think you have a marketing challenge? Consider then the task of marketing lingerie in Saudi Arabia. Not only is it strictest state in the Middle East when it comes to 'morality' laws, you have the odd situation of only men being allowed to sell underwear to women - something that has prompted...
Larry Ellison's Oracle has spent $7.4bn buying Sun Microsystems. It's no secret that Sun has been up for sale for a while with IBM the initial suitor. Now Oracle has done the deed and the world has changed. How will this affect those of us in direct marketing? Firstly, Sun Solaris is the preferred...
