Welcome to eModeration's weekly round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams (@emodkate). This week: President Obama's thumbs; Twillionaires; and 'intextication'. Next week, eModeration is sending me on a social-skills course...
Welcome to eModeration's twice-weekly round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams (@emodkate). This week: News Corp and Google; Twitter's wailing grumps; Britney's encounter with the Dark Side; and why Stephen Fry is like a giant...
After spending a couple of days digesting this news I'm still not entirely sure what I think about it so excuse the brain dump. I do think it fits into the viral subject however as Ideas Bounty is surely a viral exercise in itself but can this really work as a sustainable model across a brand's...
We’ve just published our latest white paper, Interaction in Advertising , which is summarised below. The paper examines how advertising is evolving from a one-way communicative process (the advertiser telling the consumer what they should be thinking), to a more collaborative, engaging format where brand...
I’m supposed to be having a day off. Fat chance. You might have noticed a story put out by our cousins at the IAB that claims online advertising has now overtaken TV to become the ‘biggest single advertising medium in the UK’ (by spend). We find the IAB’s story odd because the internet is not a single...
I was sat in a meeting this morning talking about a Christmas concept we're working on. A lovely chap from the agency we're working with pulled out his iPhone and showed us an email he'd just got from his brother 'Look at this it's a cracker' was the subject line. I'm not...
Confused.com's Moneysupermarket.com's latest's viral campaign is a sure-fire way to win £500 by the looks of it, at the moment you have a 1 in 10 chance of winning (probably more like 1 in 2 as most of those videos don't look like the creators are legally allowed to win). I always think...
I didn't make up that term, promise. It's something I've been thinking about recently though and ties into what Louise has written about here . Digital has driven advertising to become much more about entertaining people than straight sales messages; and as I've said a few times, this...
Behavioural targeting has been heralded as the light at the end of the tunnel for the likes of Facebook and YouTube who still need to prove their commercial viability. But as that promise unravels, it provides a timely reminder that the principles of off-line marketing do not necessarily apply online...
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