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How can digital brands compete with heritage?

It starts with a little scamp in a flat cap purchasing a loaf of bread from a bakers. A near miss with a horse drawn cart and a healthy dose of sepia tells us we’re somewhere in Victorian England, and a midland dialect is thrown in to make us feel all warm inside. As the boy dashes home through the cobbled...

Crossing borders with email marketing

It really amazes me that there are still so many sloppy emailers that think they can apply the same strategy to their international campaigns as they do their UK campaigns, and use the same content and creative. Just last night I received an email from an Australian winter sports travel company telling...

Re: Australian media owners

Hi Andrew I'm from Catch Media Group, a london-based media sales representation company specialising in Australasian media, we are the European representatives for Fairfax Digital, Australasia’s leading news and information portfolio of newspapers and websites including iconic brands such as The...
Posted to Advertising Forum (Forum) by Gavin Merwood on 22 Jun 2009

Spotify – another one-hit wonder or a sustainable player?

Spotify’s founder Daniel Ek spoke on Friday (15 May) at the Great Escape festival in Brighton. He told the conference how Spotify had come to be and shared his vision for the future. Spotify is the current star in a succession of well documented and debated on-line music offerings purporting to offer...
Posted to Comment Central (Weblog) by James Bates on 19 May 2009

Think outside the agency

If you, like me, are one of the many recent redundant casualties of the advertising industry downturn, you may be finding yourself running out of things to do to find work. Although there is never an end to the amount of spec work you can produce or the number of times you can hassle your recruitment...
Posted to Comment Central (Weblog) by Pia Chaudhuri on 13 May 2009

See you @ Convergence of Entertainment (Format/Brands) & Gaming @ Cass Business School, 12Feb, 6pm, discussion with Snr. Director of FremantleVentures, Endemol, VirginGames, Wagerworks (IGT) and CEO of Cryptologic.

Hi All In case you are interested. I am hosting next Gambit gathering focusing on convergence of Entertainments (Brands/Formats) and Gaming, we have once again the best of both side of the equation to discuss on the evening. Hope to see you then!? details & Sign up on the Gambit website: http://www...
Posted to Advertising Forum (Forum) by g wong on 06 Feb 2009

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