A couple of interesting research studies into celebrity endorsements have surfaced of late, prompting us to look again at the role of endorsements in music. A new Adweek Media/Harris Poll , investigating the persuasiveness of celebrity endorsements, offered an insight into the most effective routes to...
Many of us in agencies, record labels, music publishers and music consultancies are looking to answer this question. There are many issues to consider, most of which concern how one interest group is changing its relationship with another: * Brand & agency relationships * Music talent & music...
HMV’s name jumped out at us during a trawl through the music headlines a week or so back. If you didn’t see it the entertainment retailer announced it would be taking advantage of empty real-estate in the recession-hit high street to open temporary pop-up stores in some of the UK’s mid-sized towns. Hats...
It has been another interesting few weeks for the music industry. In the same week that Spotify’s iPhone app has stormed to the number one spot of iTunes Top Free Apps within just 48 hours of Apple approving it, we have had Sony and EMI come out and slam Virgin’s plans to offer a subscription based music...
Vodafone is building upon it's presence in the micro-blogging platform Twitter in an attempt to drive traffic to its Vodafone Music store. The mobile operator has created a new service which it is billing as the "first-ever interactive real-time top 40 chart for music lovers". Making use...
I’ve noticed that I generally start a blog post apologising for the many celebrity references, and not talking overtly about advertising, but I guess brands can actually learn a lot from the rich and famous, who are of course brands in themselves, and digitally some of the most forward-thinking there...
Playing night after night at the Hammersmith Apollo doesn’t seem so appealing to the exuberant performer in search of the next thrill. Ever since the Beatles pioneered the ‘gimmick’ gig by performing on a Saville Row rooftop, bands have been rocking out in all manner of places from high on snowy peaks...
What of both brands and artists working together? Certainly the days of dollar-heavy, simple endorsement deals are over (such as Michael Jackson and Pepsi in the Eighties), but there remains good potential for both parties if they are well matched. "We do know it works, but it only works in those...
Whilst brands need to harness the power of music, so the reverse is true and Martin cites three factors crucial in creating an artist’s “Brand” – something which will enable deeper and wider consumer engagement, and ultimately increased revenues. The viral channel, the physical channel and The Story...
Since starting his own marketing agency aged 12, Martin Lindstrom has become one of the most respected branding gurus in the business. Among Time Magazine's top 100 most influential people, his advice is sought and savoured by the world's biggest brands. His latest best-selling book, 'Buy...
