Hi Andrew I'm from Catch Media Group, a london-based media sales representation company specialising in Australasian media, we are the European representatives for Fairfax Digital, Australasia’s leading news and information portfolio of newspapers and websites including iconic brands such as The...
The UK is changing. We’re living longer, getting more technologically advanced and most importantly, living in a diverse society. Is this important? We think it is. We’re talking about multicultural marketing. Most people translate that to mean ethnic minorities, but that isn’t, and shouldn’t be...
It’s the same old story. Article after article telling advertisers and marketers about the minority ethnic communities and their spending power. Did it make a difference? A little, but way too slowly. During this economic downturn, you would think that everyone would be clambering about looking for new...
