John Lewis, love them or hate them, are actually doing something right. Our biggest challenge as ecommerce evangelists is to ensure that retailers with on and off-line properties are properly integrated and sharing customers. After all, an increase in overall revenue is a good thing, whether it's...
It's exciting after many years of evangelising about the opportunities for consumer brands to get more deeply involved in music to read a new study this week which clearly implies that brand directors appreciate how important music can be for their brand. The report from Stockholm-based brand communication...
This week there’s been two pieces of research that have shown that online spending is where ‘it’s at’ - as if you needed convincing. A league created by analyst TNS Worldpanel revealed that in an annual top 10 list of favourite retailers in the UK, Amazon came 2nd (Tesco was 1st) and eBay came in at...
