Coming soon from Free Scott , the new entertainment venture of Ridley Scott and his brother Tony, is a trippy new sci-fi entertainment project called Purefold that plans to let brand’s sponsor the content, and let the audience drive the plot line using social networking platforms. Produced by Ag8, the...
This week's NESTA sponsored Reboot Britain conference brought together a mix of government, business, banks, technology, media people from the UK, and visitors from the USA that saw left leaning Labour/Liberal Democrat political views engage and collaborate with conservative Tory representatives...
Can anybody please recommend a Geo IP advertising system that I can look at. Thanks.
The advertising and marketing world is finally starting to get its head around Web 2.0. Apart from a small number of agencies and clients, who embraced change swiftly, and nimbly re-formulated their organisational structures and internal processes, the industry in general has been incredibly slow to...
Continuing on the theme of the evolving value exchange between consumers and brands, I spoke to Marco Rimini, Head of Business Planning at Mindshare Worldwide, to understand more completely how media agencies are adapting to the Web 2.0 world. He explained to me that they have taken the core definition...
As you may have read in a previous post, our house is currently a building site and we’re living in temporary accommodation. Although the flat is nice enough, the family and I are all starting to miss our creature comforts: my wife and I the garden and the Sky Plus HD box, the kids their trampoline....
I’ve recently come back from a couple of days in the north, where I had breakfast, lunch and dinner with most of our agency partners in that part of the world. As ever, leaving the London smog and arriving in Manchester, I get a real buzz from the sense of community you get when talking to media agencies...
Albeit we’re in a major media recession it was interesting to see this week’s IAB numbers showing continued growth for digital. Online ad spend in 2008 rose 17.1% to £3.3bn, and online spend now makes up over 19% of the overall market in the UK. The UK is still leading the world in terms of digital advertising...
The internet is a magnificent medium. It is the perfect place to review, select and purchase products and services. However, as a solus medium it will only work with certain products. Take for example a new product launch by of a washing up liquid, the obvious strategy is to target main shopper on mass...
Apologies for not blogging over the last couple of weeks, but we’ve got builders tearing my house apart - and finding a temporary home for the family has been taking up a lot of time (outside of work of course)! I’m writing this from my 'Travel Tavern,' where we’re currently living Alan Partridge...
