Rupert Murdoch seems to think that you will. After the huge financial losses just announced by News Corp, Murdoch has decreed that, possibly from as soon as next year, he will charge for all his newspaper websites including The Times and The Sun. It isn't clear whether this will extend to broadcast...
Some hot debate about the importance, or not, of the click has been had this week. We've been mulling over why when no other advertising medium expects consumers to leave what they are happily doing in that moment to interact with a brand, online continues to value the click as the key sign of success...
The last few weeks have seen polar opposites in terms of luck for Phorm, the personalisation technology company. On one hand it appears as though both BT and TalkTalk have put their plans to implement their technology on hold (I say on hold as apparently the contracts are still in place). Yet on the...
Going back a few weeks, I wrote about " who owns social media? " The answer to that particular piece being that social media cannot operate in isolation and to be successful, multiple different skills need to be blended together. To add some more fuel to the fire and to broaden this a little...
Today's unresolved debate – where does social media sit? My my isn’t that the equivalent of a box of matches in a bomb factory! As a full service digital agency this is something we have been grappling with internally ... are social media campaigns creative-led, PR-led or an SEO strategy. Do you...
Hello! Before we kick off, I talk, I am a talker, I like gabbing away but I am no journalist. Forgive my verbal style and hopefully join the written conversation that will be the Revolution Media Blog. Where the hell do I start? I asked what was in scope for discussion in this forum, the answer was unsurprisingly...
