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Is Purefold pure gold for brands or pure confusion?

Coming soon from Free Scott , the new entertainment venture of Ridley Scott and his brother Tony, is a trippy new sci-fi entertainment project called Purefold that plans to let brand’s sponsor the content, and let the audience drive the plot line using social networking platforms. Produced by Ag8, the...
Posted to Quick Peeks (Weblog) by Lisa Devaney on 01 Oct 2009

Would you pay to read news online?

Rupert Murdoch seems to think that you will. After the huge financial losses just announced by News Corp, Murdoch has decreed that, possibly from as soon as next year, he will charge for all his newspaper websites including The Times and The Sun. It isn't clear whether this will extend to broadcast...

Sad day for Shiny Media

Today it is official that blogging empire Shiny Media has closed shop, leaving media lovers sad to see the death of this technology, fashion and lifestyle content network that attracted some of the highest traffic for a UK-centric website of more than three million unique visitors monthly. News of Shiny...
Posted to Quick Peeks (Weblog) by Lisa Devaney on 21 Jul 2009

Brands, music and ‘credibility’

If we’re celebrating a boom era in the relationship between music and brands its worth recalling that the marriage hasn’t always been one of perfect harmony. Rock ‘n’ roll is an outsider sport and its relationship with rebellion, vice and general mischief is well documented (and as for reggae...) So...
Posted to FRUKT on Music (Weblog) by James Poletti on 12 May 2009

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