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Is Purefold pure gold for brands or pure confusion?

Coming soon from Free Scott , the new entertainment venture of Ridley Scott and his brother Tony, is a trippy new sci-fi entertainment project called Purefold that plans to let brand’s sponsor the content, and let the audience drive the plot line using social networking platforms. Produced by Ag8, the...
Posted to Quick Peeks (Weblog) by Lisa Devaney on 01 Oct 2009

Old celebrities never die, they simply appear in bad TV spots!

With the news today in the US that the latest Burger King gross out campaign from the frat boys in Boulder is once again relying on the use of celebrities to push stuff that will probably kill you, only serves to make me once again wonder if this stuff really works. The new Burger King effort has has...
Posted to MadScam (Weblog) by George Parker on 08 Sep 2009

It isn’t about reach, it’s about rejection!

In case you hadn’t realized it, I am a multi-tasking, uber-achieving prince of the blogosphere… Meaning that apart from writing this occasional blog for BrandRepublic, I also write a US blog, and manage to bore the *** out of people with various articles and books. The rest of the time I drink, smoke...
Posted to MadScam (Weblog) by George Parker on 14 Aug 2009

Customer service and brand reputation. Ah-haa!

Apologies for not blogging over the last couple of weeks, but we’ve got builders tearing my house apart - and finding a temporary home for the family has been taking up a lot of time (outside of work of course)! I’m writing this from my 'Travel Tavern,' where we’re currently living Alan Partridge...

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