Coming soon from Free Scott , the new entertainment venture of Ridley Scott and his brother Tony, is a trippy new sci-fi entertainment project called Purefold that plans to let brand’s sponsor the content, and let the audience drive the plot line using social networking platforms. Produced by Ag8, the...
Ours is an ambitious task–to create a new kind of advertising–based on the simple idea that giving (media-weary) consumers something is better than telling them something. But, a simple concept for consumers turns into a complicated prospect for advertisers. My simple idea challenges quite a bit of accepted...
Hi Andrew I'm from Catch Media Group, a london-based media sales representation company specialising in Australasian media, we are the European representatives for Fairfax Digital, Australasia’s leading news and information portfolio of newspapers and websites including iconic brands such as The...
The advertising and marketing world is finally starting to get its head around Web 2.0. Apart from a small number of agencies and clients, who embraced change swiftly, and nimbly re-formulated their organisational structures and internal processes, the industry in general has been incredibly slow to...
When you see an ad nowadays, how often do you think, "That's aimed at me or someone like me"? Mass media advertising works best when it gets people talking; when it drops brands and their ideas into our culture so they became a part of our everyday lives. But, can you drop brands in culture...
The internet is a magnificent medium. It is the perfect place to review, select and purchase products and services. However, as a solus medium it will only work with certain products. Take for example a new product launch by of a washing up liquid, the obvious strategy is to target main shopper on mass...
