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TV eats digital dust

What a week - if you work in digital media you would have had to have your head buried in the sand to have not heard about this news by about 9:05am on Wednesday this week, let along Friday afternoon. But just in case you missed it: the IAB's latest spend figures finally brought the news that we've...

The End of the Embargo?

Interesting piece in the current issue of PR Week about concerns we could be seeing the ‘Slow death of the embargo’ . The Wall Street Journal is believed to have introduced a new policy stipulating that they will only honour embargos on exclusive stories. It’s a change of direction that’s obviously brought...
Posted to Comment Central (Weblog) by TNR Communications Ltd on 08 Sep 2009

Brands are looking more and more at Live Brand Experiences as it is the leading platform to connect directly with consumers

Over the next few years brands will up their marketing spend on experiential marketing due to the mass audiences declining to respond to TV advertising. Digital is always on the rise due to new technology, digital plays a significant role in the live brand experience as it amplifies further channels...
Posted to Advertising Forum (Forum) by Marvin Foster on 07 Feb 2009

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