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Old celebrities never die, they simply appear in bad TV spots!

With the news today in the US that the latest Burger King gross out campaign from the frat boys in Boulder is once again relying on the use of celebrities to push stuff that will probably kill you, only serves to make me once again wonder if this stuff really works. The new Burger King effort has has...
Posted to MadScam (Weblog) by George Parker on 08 Sep 2009

It isn’t about reach, it’s about rejection!

In case you hadn’t realized it, I am a multi-tasking, uber-achieving prince of the blogosphere… Meaning that apart from writing this occasional blog for BrandRepublic, I also write a US blog, and manage to bore the *** out of people with various articles and books. The rest of the time I drink, smoke...
Posted to MadScam (Weblog) by George Parker on 14 Aug 2009

Will GM & Chrysler kill off the small agency?

With the terrible financial situation and impending bankruptcy of both Chrysler and General Motors, all the talk in the Ad and Media trades is about how this is going to affect the agencies currently working for both these brands. What has been virtually ignored is that between them, GM and Chrysler...
Posted to MadScam (Weblog) by George Parker on 16 May 2009

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