I cheered this morning when I read that the Broadband Measurement Working Group are developing standards for measuring viewing of online video. This is going to be a huge boost for everyone working in the online video industry as advertisers will be able to feel more confident about putting money behind...
Intel, the BBC, Dell, Coca-Cola, Samsung and Cadbury’s et al presented experiences of interactive capacity and competency in their companies. I was asked to moderate a panel of experts from the newspaper industry, the BBC, the online travel world and the global advertiser on the state of the nation of...
Matthew Finch has a great article on how to measure the impact of all of your online marketing activities - a thing surprisingly hard to do: Is it time to say farewell to the old model of assigning all the value to the last click? Many marketers want the ability to measure customers' paths to purchase...
Richard Huntington : We need real attempts to prove the commercial value of immersing people in a brand's world and having them interact with it and share it with others, not to mention the means by which to model the sales effect of digital activity and prove its contribution to the client's...
Catchy headline huh? Well, read on to see how you can get a 70% uplift in response rates... Subscribe to Advertising 2.0 by email or RSS
For those of you that have forgotten, a little refresher . Subscribe to Advertising 2.0 by email or RSS
One for the measurement geeks only - Adotas have a good article on what the recent revelation that cookie deletion is causing sites to massively overestimate their numbers of unique visitors actually means . Subscribe to Advertising 2.0 by email or RSS
Nielsen//Netratings have done some interesting research looking at the leading UK websites according to different metrics - by total page views and pages per visitor, by total visits and visits per visitor and by total time and time per visitor - which throws up some really interesting results (both...
Gareth Kay on integration : is integration the right concept? Isn't it really all about interaction of different elements creating a new idea rather than the integration of the same idea or execution across every channel? (I think Faris' and Jason's thinking on transmedia planning supports...
Jeff Jarvis in the Media Guardian : Just when we were getting used to it, the page view has been declared dead. There are many reasons for its passing, having to do with how web pages are now made and how web content is now distributed. But there is one seismic implication to this - in media, mass is...
