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Who in your opinion is harder to win round – the consumer or the employee?

We at Caburn Hope have noticed that one of the trending hot topics of late is the employee brand. Evidence suggests that the employee brand is becoming a strong sub-brand in its own right, and must therefore be treated with equal passion and creativity as the consumer brand when mounting a marketing...
Posted to Marketing Forum (Forum) by Collette Yates on 01 Oct 2009

Is it at all possible to find a diamond in the rough?

I'm about to embark on a major effort to get me a job in marketing in the North East but the internet is awash with sites offering vacancies and each promises to find "the right job for you." Are there any sites out there that anyone would recommend that really can cut through the clutter...
Posted to Marketing Forum (Forum) by Guy Atkinson on 26 Aug 2008

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