Following several recent conversations, I feel inspired to remind everyone of the facts behind business data. This is not a criticism, but it is a realistic view, because I sometimes think that with all the smoke and mirrors we use, we can forget what we are working with here. Data quality is relative...
It's the ads wot dun it for Obama. With $150m he massively outspent McCain. On TV, phone calls, mail, online ads, networking, virals, press, PR etc....He spent over $2 million on Google alone. Advertising plays a huge part in US elections. But it hasn't yet here. The difference between a UK and...
By heck, this is bad. I know we don't want to admit it, but for the time being marketing is about as dead as an estate agents inbox. It is one of business life's true truisms, that when recession bites marketers are driven out of the city. If one in ten of people are going to lose their jobs...
The credit crunch is sinking its teeth into agencies. On the streets of Soho we've witnessed a depressing number of agencies close or merge while from others we hear sorrowful tales of job losses. Others claim to be doing well and perhaps they are. Both agencies I helped found were born in difficult...
Two pieces of news hit me when I logged on tonight. One is Richard Thomas saying that boards ought to take more responsibility for data rather than leaving it to the IT boys, and the other was some piece of nonsense about data misuse being on the increase. Good grief, talk about shutting the stable door...
Not a real porno film, but Kevin Smith's new raunchy romcom the title of which, 'Zack and Miri Make a Porno', which is causing a marketing nightmare for the Weinstein Company with newspapers, cable and TV channels refusing to run ads. 'Zack and Miri Make a Porno', which tells the...
