If a global client satisfaction survey had just been published (which to the best of my knowledge it hasn’t) I can confidently predict that its shock finding would be that standards of client service in creative agencies have significantly dropped. Client-on-agency evaluations routinely show numerous...
No-one in the Cafe Royal listening to Moray MacLennan's inaugural address as IPA President yesterday could have failed to be impressed with his message. Campaign today reprints the speech on pp 30 and 31. There are conflicting signals from the Titanic right now, with plenty of activity on the deck...
Some mistake surely? We normally talk about being nostalgic about the past, or worried about the future. No, after attending the Adforum Worldwide Summit in Amsterdam this week I’m nostalgic about the future I had thought we were all looking forward to. I’ve been crazybusy at an international...
