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This industry cannot help shooting itself in the foot

Good grief, when are we ever going to learn? Your starter for ten, why is the direct marketing industry hated by the consumer? Because we have allowed their data to be treated with disdain and disrespect, that's why. Spam, junk, confetti tactics, poor targeting...you name it, and someone calling...
Posted to B2B 101 (Weblog) by Hugh Bessant on 11 Jun 2009

Conspicuous Consumption...

Hi guys, what are everyone's views on conspicuous consumption in the 21st century? Obviously Veblen first developed his theory during the early 1800s, but is it still applicable to the modern consumer? For those of you that aren't familiar with the theory of conspicuous consumption; The theory...
Posted to Student Forum (Forum) by RYAN COOK on 04 Mar 2009

Recession Starts to Bite

Prospect Swetenhams are no more. DLG, financed from Iceland, may be as shaky as West Ham United...and who's next? For those of you who have never worked through a recession, this is what it is like. No one knows what is going to happen next. No one knows when it will end. The only certainty out there...
Posted to B2B 101 (Weblog) by Hugh Bessant on 11 Oct 2008

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