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The attraction of The Internet and Social Media like Twitter ...

is that it is a return to the prehistoric human fascination with telling tales! Since the beginnings of any civilised society the market place was the hub of civilisation, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels - and fabulous stories. Interactive...
Posted to Digital Forum (Forum) by Paul Ashby on 22 Apr 2009

Task no 1. For business: Reinvent Advertising & Marketing!

Hopefully lessons will been learnt from the financial crisis, do not try to rebuild business on the principle that Marketing & Advertising are always right! The words "60% of all advertising, globally is wasted" were splashed yesterday across the marketing papers. This kind of unanimity...
Posted to Ads (Forum) by Paul Ashby on 20 Apr 2009

What’s in a name? A rose smells just as sweet under another name!

What is the perverse attraction of the Internet? Why do advertising and marketing people insist in discussing aspects of the Internet endlessly? Because it is all totally meaningless! Not only are we trapped in the worst recession in living memory. But behind all this lurks a horror even more shocking;...
Posted to Social Media (Forum) by Paul Ashby on 17 Apr 2009

Brands are looking more and more at Live Brand Experiences as it is the leading platform to connect directly with consumers

Over the next few years brands will up their marketing spend on experiential marketing due to the mass audiences declining to respond to TV advertising. Digital is always on the rise due to new technology, digital plays a significant role in the live brand experience as it amplifies further channels...
Posted to Advertising Forum (Forum) by Marvin Foster on 07 Feb 2009

See Grads don't make tea in the first year of advertising

Our Account Management grad year were given the brief to create a viral for this year's grad scheme. I think this is a pretty good effort considering we had to hold down a day job at the same time...oh and the fact that we had no budget! It was a pretty good excuse to run riot around the office and...
Posted to Advertising Forum (Forum) by Nic Manser on 01 Oct 2008

Will Burnham's missus reveal herself?

Bumped into Culture Secretary Andy Burnham earlier this evening on his way to a dinner with ITV boss Michael Grade. Oh to be a fly on the wall around that table. Was product placement the elephant in the room? Anyway, he told me that his missus - Burnham's word not mine - is a marketer. Providing...
Posted to Party Time (Weblog) by Gemma Charles on 23 Sep 2008

Re: Should children's books have age recommendations?

I completely agree with Michael Morpurgo. If a child of 10 receives a book pre-printed with a recommended age range 5-9 it will put them off. We are an independent publishing house and publish the Trepets children's series by C.A.Chance, and while it's aimed at 4-9 essentially, we have people...
Posted to Advertising Forum (Forum) by Vanessa Champion on 22 Aug 2008

This is the end my Friend…

Of Advertising and Marketing as we know it! The most dramatic and disturbing period in modern media history is clearly present, perhaps actually dominant: The transformation to “ digital”. The consequence will be that the traditional marketing and advertising consultants must adapt to a fundamentally...
Posted to Advertising Forum (Forum) by Paul Ashby on 10 Jun 2008

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