Many retailers have got their act together when it comes to extending their reach from the High Street into customers’ homes. If my family’s collective inbox is anything to go by we seem to have most of the big retail names emailing us on a regular basis, with offers in various shapes and sizes. Some...
Declining income, conflicted managers and demoralised staff. If you’re in the brand identity business, it may be time to re-evaluate your business development strategy. Recently, whilst out-and-about in the branding community, conducting what I now refer to as the rounds , I have noticed a worrying vacuum...
It seems that just about everywhere I turn some marketing guru somewhere is offering me the definitive way to beat the recession through marketing salvation. My in-box is stuffed with offers for courses… free downloads… podcasts and just about everything in between. Having studied most, ignored some...
