This week has been National Consumer Week and on closer inspection saw that the focus this year has been about businesses knowing about their consumer’s rights. This struck a chord with us because we know only too well that when it comes to managing brand reputation, or more to the point, managing disgruntled...
As we enter into September and leave the "silly season" behind, our attention has been drawn back to brands who may now be knuckling back down into their strategy and planning for next years campaigns. With this in mind it is probably the time to remind brand owners of the importance of up...
This week marks 100 years since Audi launched and this got the team talking about brand heritage and how to leverage it for brand building. There are a number of age old brands currently in the market and when we looked into this further, we realised that many well known brands had a ‘big birthday’ his...
