I often wonder how many 'virals' have been viewed by real people. I'm not talking about those figures that may have been faked by bots and all that underhandedness, but people outside of the industry we all have the privilege of working in. Ok, I know we are real people that consume so our...
After spending a couple of days digesting this news I'm still not entirely sure what I think about it so excuse the brain dump. I do think it fits into the viral subject however as Ideas Bounty is surely a viral exercise in itself but can this really work as a sustainable model across a brand's...
As I've previously mentioned I'm not a big fan of face-on-face. This is perhaps just me, I don't get it, why would I bother. I don't like things not making much sense within their own world - however much fantasy is involved; I also still doubt how many people have direct to camera images...
Even with the perceived turnaround in the global economy, we are all aware that the global recession has caused, and continues to cause, seismic shifts in the advertising and marketing industry, precipitating the need for rapid change. One area being impacted by the combined forces of recessionary pressures...
Many of us in agencies, record labels, music publishers and music consultancies are looking to answer this question. There are many issues to consider, most of which concern how one interest group is changing its relationship with another: * Brand & agency relationships * Music talent & music...
So there's a new set of groundbreaking Microsoft viral clips/ads out for Windows 7; I say that with sarcasm behind it but I think I'm wrong to slag them off. Here ( 1 , 2 , 3 ) are a few of them Apple's competitor has become known for pretty dodgy advertising of late (well perhaps it's...
I was sat in a meeting this morning talking about a Christmas concept we're working on. A lovely chap from the agency we're working with pulled out his iPhone and showed us an email he'd just got from his brother 'Look at this it's a cracker' was the subject line. I'm not...
Confused.com's Moneysupermarket.com's latest's viral campaign is a sure-fire way to win £500 by the looks of it, at the moment you have a 1 in 10 chance of winning (probably more like 1 in 2 as most of those videos don't look like the creators are legally allowed to win). I always think...
