Many of us in agencies, record labels, music publishers and music consultancies are looking to answer this question. There are many issues to consider, most of which concern how one interest group is changing its relationship with another: * Brand & agency relationships * Music talent & music...
This week marks 100 years since Audi launched and this got the team talking about brand heritage and how to leverage it for brand building. There are a number of age old brands currently in the market and when we looked into this further, we realised that many well known brands had a ‘big birthday’ his...
It seems that just about everywhere I turn some marketing guru somewhere is offering me the definitive way to beat the recession through marketing salvation. My in-box is stuffed with offers for courses… free downloads… podcasts and just about everything in between. Having studied most, ignored some...
