It starts with a little scamp in a flat cap purchasing a loaf of bread from a bakers. A near miss with a horse drawn cart and a healthy dose of sepia tells us we’re somewhere in Victorian England, and a midland dialect is thrown in to make us feel all warm inside. As the boy dashes home through the cobbled...
This week marks 100 years since Audi launched and this got the team talking about brand heritage and how to leverage it for brand building. There are a number of age old brands currently in the market and when we looked into this further, we realised that many well known brands had a ‘big birthday’ his...
Declining income, conflicted managers and demoralised staff. If you’re in the brand identity business, it may be time to re-evaluate your business development strategy. Recently, whilst out-and-about in the branding community, conducting what I now refer to as the rounds , I have noticed a worrying vacuum...
The 2010 football World Cup in South Africa is just over a year away and it is reaching the time that brands traditionally panic. How do they reach their target audiences during one of the world’s most high-profile sporting events? Is it too late? How much will it cost? Even at troubled economic times...
This week I was at an industry event chatting with a couple of old mates – one from a traditional media background who now works on the client side, and one from a media agency – about the use of data in our industry. While my agency friend, perhaps unsurprisingly, was up to speed with most of the huge...
