The quest for brand or customer ‘loyalty’ is one of a number of examples of what we could call faux marketing. Faux marketing adopts all the trappings of real marketing, so it looks like the real thing. But underneath the surface it’s doing something entirely different. It uses the terminology, concepts...
I did a talk to the CEOs of major car company’s dealerships last week. Not sure if it went down too well. It was on the theme of customer loyalty and I was a tad challenging. This is the gist of what I said: The notion of customer loyalty is a modern-day equivalent of East German marketing: the attempt...
From what I can see, there are two very good ways of getting lost in the maze of psychology and human decision making. The first is to accept, at some level or other, the insane delusions of ‘rationality’ as invented by the economics profession. I say ‘at some level or other’ because many people dismiss...
If marketing is a product of its 20th century roots, what are they? In my last blog , I talked about economics, psychology, and technology. Let’s start with technology – which defines what’s possible to do and in doing so shapes peoples’ perceptions of how things work and what’s important. There are...
