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Suggestion related to marketing in recession topic

Hi everyone, I am student of MBA marketing.My research was on how companies respond in marketing during recession.In this way i was finding the corelation between Marketing budgets and the sales of UK based companies but unfortunately dont find enough data apart from top UK advertisers data.Now i need...
Posted to Student Forum (Forum) by Danny Dan on 12 Sep 2009

SPAMBOOK - Is Facebook becoming the next SPAM medium?

SPAMBOOK - Is Facebook becoming the next SPAM medium? Facebook... the new giant that has a generation almost attached to it. Generation F some call it! The 70's were "free love", the 80's were "rock", the 90's were "grunge", and now... "Social networks ...
Posted to Tales from the Nordics (Weblog) by Michael Trenerry on 01 Sep 2009

Joining the dots between eCRM and acquisition

Recession indicates retention. The solution (as everyone knows, even if few practice it) to the problems brought about by a severe downturn is first concentrate on what you have, not what you might have. Marketers must – must – get retention right, for a variety of reasons. - It’s where your current...
Posted to Thinking Digital (Weblog) by Felix Velarde on 07 Aug 2009

Motivating the CEO

- I just had a call from a brand we've been after for a long time – they're the world's largest operator in a high profile leisure sector. We've been talking with them on and off for the last few months, but things had gone a little quiet. Now, in a recession, new business prospecting...
Posted to Thinking Digital (Weblog) by Felix Velarde on 28 Jul 2009

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