Hot on the heels of of similar UK predictions from Econsultancy , comes this from Brian Morrissey in Adweek : According to researcher eMarketer, [US] online ad spending will climb 8.9 percent next year, from $23.6 billion to $25.7 billion. Old school methods like display ads and microsites will come...
Econsultancy have published a good overview of the economic outlook in 2009 for the digital marketing industry , with one of the data sources quoted being Wednesday’s eMarketer report predicting 7.2% growth in UK online ad spend. Just like the Group M report earlier this month, although there's bad...
Sony Ericsson is to increase the proportion it invests in website development and online advertising from 15% to 25% of its £50m marketing budget during 2008 . Subscribe to Advertising 2.0 by email or RSS
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Jennifer Whitehead : Growth in internet adspend appears to be falling off, with the smallest upward revision [16%] to online marketing budgets since the autumn of 2003, according to the latest Bellwether Report. Subscribe to Advertising 2.0 by email or RSS
James Gordon-MacIntosh with an interesting post (I agree with some, not all, of it) on the move to zero media spend : The media that they would have bought is being replaced - for many of them - by the creation of original, engaging content that the brands themselves generate and own. Read on and let...
Russell Davies with a provocative thought : 2008 may well also be the year of Peak Advertising. In the West at least. The year in which there is the most advertising. And after that there's less and less each year. Subscribe to Advertising 2.0 by email or RSS
Oh yea, baby - it's got a whole year closer (see the previous 2010 prediction ): Group M forecasts that the UK will be on the brink of passing the milestone at the end of 2008, when the internet will account for 24.8% of UK media spend, just behind the 26% share held by the TV ad sector, according...
Marketing : from February, eBay will abandon TV and all above-the-line media. It will therefore no longer need a retained media agency. Digital media buying is handled in-house at eBay. Subscribe to Advertising 2.0 by email or RSS
Was Publicis's Levy right when he said that " far too many people are building plans based on advertising and they may well be disappointed because there is not enough money for everyone ". If you've been reading this blog for a while, you should already know the answer (and Mr Mayfield...
