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Marketing-serve the need of people

The other day I was sitting in the coffee house in a four star hotel, discussing business with my partner over a cup of milk-tea. The place was good and golden bright, and not noisy – light music was on. The discussion went on peacefully. And I seldom had the break to stop for a drink of the tea. And...
Posted to Marketing Forum (Forum) by Eric Zhou on 17 Feb 2009

Are you suffering from 'celebrity fatigue'?

A report out today from Datamonitor says that consumers fed up with celebrity marketing campaigns and are suffering from 'celebrity fatigue'. It says that one of the problems is that celebrities are endorsing too many different products. It cites David Beckham as one of the worst offenders as...
Posted to Marketing Forum (Forum) by Forum Admin on 25 Jul 2008

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