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Agencies not using social media well

The ad agency world is not shining when it comes to using social media to market itself, according to new research, but is pretty good at setting things up blogs and Twitter accounts and then infrequently updating them. Overall, the **research from search consultants RSW/US found that very few agencies...
Posted to Gordon's Republic (Weblog) by Gordon Macmillan on 16 Nov 2009

MySpace goes into rapid retreat/embraces its future

There's carnage at MySpace. Almost 800 jobs cut within a week and the closed sign is being hung up around the world. It looks like today we are seeing the social media map being reshaped. Last week MySpace laid off 420 staff in its US offices. Today it has cut a further 300 internationally and is...
Posted to Gordon's Republic (Weblog) by Gordon Macmillan on 23 Jun 2009

Social Networking as a Recruitment Tool

Arguably recruitment has always relied on, among other things, being both 'social' and having the ability to network to find the best talent. So it's hardly a surprise that recruiters have embraced social networking sites and added them to their armory of ways to reach out to potential candidates...
Posted to Social Media (Forum) by Paul Wood on 20 May 2009

IAB UK Gets Social Media - So Should You!

I just got an email from the fabulous Guy Phillipson at the IAB which had a side bar that looked like this: You'd have to be a woolly mammoth buried under ten feet of ice for the past 10,000 years NOT to have heard of Twitter, Facebook, LinkedIn or YouTube! But for every few people who have acknowledged...
Posted to DigiTales Blog - Mel Carson (Weblog) by Mel Carson on 07 May 2009

Should big brands make a move into social media?

Last night, as a guest speaker at The Future Laboratory's idea networking event, I had the opportunity to chat about who is doing what in social media, and the pros and cons of big brand's moves into the social media space. Love it or hate it, with Facebook fast approaching 200 million users...
Posted to Quick Peeks (Weblog) by Lisa Devaney on 12 Mar 2009

Facebook readies Twitter fight back

Facebook is waking up to the Twitter threat. Yes it’s a threat and the two are going to clash. Having proved it is no flash in the pan, Twitter is going to eat into the social networking site's traffic and Facebook is doing something about it. Reports on a presentation that took place yesterday are...
Posted to Gordon's Republic (Weblog) by Gordon Macmillan on 05 Mar 2009

Twitter should charge business users

And why not? Twitter is a great service that has set the web and media alight with chatter. Businesses find it very useful and to me that seems like a clear sign that Twitter should benefit from some of that and start to pull in some revenues. Since Twitter launched in 2006 it has been searching for...
Posted to Gordon's Republic (Weblog) by Gordon Macmillan on 10 Feb 2009

Social Media As Business Influencer & Earthquake Alert

Lee Odden’s got a great thread going on his Internet Marketing Blog on how business is done via Social Networks, and which are the most influential. He’s set up a poll which has some interesting results. LinkedIn - is coming out top, but only just ahead of Twitter, the micro-blogging service - http:...
Posted to DigiTales Blog - Mel Carson (Weblog) by Mel Carson on 30 Jul 2008

Are you LinkedIn?

The New York Times calls it boring by design. It isn't far wrong, but today LinkedIn, the social networking site for professionals, seems to have come of age after being valued at $1bn. It has never had the attention of Facebook, MySpace or even Bebo (which was sold for $850m to AOL, less than LinkedIn...
Posted to Gordon's Republic (Weblog) by Gordon Macmillan on 18 Jun 2008

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