I am frustrated. I am bored. I feel patronised. PC World is telling me My World is Pink (it has not been pink since I was 7) and I need a new laptop to match my outfit (it would never even occur to me to match my outfit with my technology). Samsung is asking me “ What Colour is my Life ?” (hello?) and...
Women want brands that offer certainty and trust. Tesco have levels of trust reaching 70% , higher than any financial institution. Previously I talked about how women are reassurance addicts when it comes to technology- they will rely heavily on the sales staff or "phone a friend" before they...
At first when I heard about the Microsoft "I am a PC" ads, my first instinct was that the world's biggest computer company should not feel the need to respond to Apple's "I'm a Mac and I'm a PC" ads which had aired more than six months ago. It signified that not only...
