Should dying brands simply be left to expire in peace? Is it prolonging the agony to keep them on ‘life support’ in some vapid online guise? Obviously Dixons has pulled off a comeback with their controversial John Lewis baiting camaign and Woollies have got a new one in the offing. But can the brand...
John Lewis, love them or hate them, are actually doing something right. Our biggest challenge as ecommerce evangelists is to ensure that retailers with on and off-line properties are properly integrated and sharing customers. After all, an increase in overall revenue is a good thing, whether it's...
At last. Some common sense about the so-called enfant terribles of behavioural targeting, Phorm, and from the mouth of a client to give it added credibility. John Lewis Direct's head of web selling told an Institute of Direct Marketing event last night that Phorm's model is "good" and...
