Has anyone ever had a great planning / creative idea in their sleep? Surely this must happen more often than not! Last night I had an advertising idea in my sleep for something we're pitching on and in this dream I kept shouting to myself 'Wake up! Wake up! Write this down, this is genius!'...
Following on from my rant about loading and the kind of overblown, overproduced microsites that form the hub of many a digital strategy I tried to think what we could call those ideas that do work. I like the term "lightweight" - an idea that you can understand easily, access quickly and share...
Nope. But then again, as I am promoting a site - Junkk.com - that offers consumers a way to save pennies, pounds and also the planet along with, and marketers a way to reach such a more thrifty and eco-conscious audience for their wares (inc... or... especially their packaging), things look like they...
