I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB's recent research has highlighted the need for this. Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate...
A few weeks ago I wrote about the importance of informing and educating consumers about the internet. This followed a revamp of the IAB’s website – www.youronlinechoices.co.uk – aimed at helping internet users understand online behavioural advertising, how it works and how to switch it off if they want...
It's official: us Brits love shopping online. According to research by price comparison service, Uswitch, 93% of the UK population now shop on the internet (I think that’s 93% of the 2,500 adults they surveyed!). And, as consumers continue to ‘connect’ so advertisers increasingly look to the internet...
A parliamentary body of MPs and Peers – the All Party Parliamentary Group on Communications – is to conduct an inquiry into internet traffic, including behavioural advertising and online privacy. The Group asks whether the Government should intervene over behavioural advertising or whether it should...
Over the last few months I’ve written a number of blogs about the Digital Britain project, the Government’s blueprint for the UK’s digital economy. This kicked off last November with a blog arguing that the internet will help the UK economy out of its current recession, followed in late January with...
With the IAB’s Good Practice Principles for behavioural advertising still ‘hot off the press’ (to use an old media term!), Google this week launched its own ‘interest-based advertising’ global product across its AdSense partner sites and YouTube. Google’s new venture meets the core commitments of notice...
Protecting personal data and privacy is one of the biggest challenges of the digital era. And, as we all spend more of our lives online, so it’s importance will continue to grow. People are prepared to share more information about themselves and their experiences then we might dare to do in the offline...
Last year the IAB established a Video Council, consisting of publishers, agencies and providers, chaired by Rob Black at UTarget.Fox. This group is working full steam ahead to produce a new online video resource and printed publication to educate marketers on the best ways to use advertising in and around...
Secretary of State for Culture, Media & Sport, Andy Burnham, kicked off 2009 (or rather ended 2008) with an interview where he proposed cinema-style age ratings for websites, and for which he got a real kicking on the blogs . Neither the Telegraph nor the Guardian took to the idea either. To be fair...
Andy Burnham, the Secretary of State for Culture, Media & Sport, has set the online industry a challenge. In a keynote speech to the IAB's flagship Engage event yesterday afternoon, Burnham said that the Government was fully behind the UK online advertising industry and would do all it could...
