The second discussion panel for today's IAB Engage conference brings together four industry leaders to dissect the future of mobile advertising . The four panelists are: Fergal Walker - director of product management, 3 Roxanne Lomas - account director, Vizeum Steve Ricketts - head of third party...
Andy Burnham, the secretary of state for culture, media and sport, is the afternoon's keynote speaker and is addressing the changing landscape of the advertising industry and how it can be regulated in the future. Burnham admits that these are challenging, changing times, where the old industry is...
Justin Billingsley the brand director at Orange is making his case for advertisers to transfer 100% of their business online. The transition to 100% digital is a crushing inevitably, and not if but when. The reason Orange is currently testing their brand in a number of digital medium is be at the frontier...
Sarah Messer, the head of commercial research and insight at ITV, is speaking about the tipping of the scales in control, back into the hands of the researchers. The question of control offers an interesting perspective for researchers, who Messer admitted, don’t yet have all the answers. Online audiences...
