A few weeks ago I wrote about the importance of informing and educating consumers about the internet. This followed a revamp of the IAB’s website – www.youronlinechoices.co.uk – aimed at helping internet users understand online behavioural advertising, how it works and how to switch it off if they want...
In Saturday’s Guardian, Alan Rusbridger listed the 10 ways in which his life has changed since the last century. It was no great surprise that Google took the top spot. Neither was it a massive surprise that Wikipedia came second – although there is evidence to suggest that this online super power is...
In a surreal moment, the respected media analyst and futurologist Rio Ferdinand has linked the fact that the England-Ukraine match is going to be online pay-per-view to the recent claim that internet advertising has ‘overtaken’ TV advertising : "I read that online advertising has taken over from...
It's official: us Brits love shopping online. According to research by price comparison service, Uswitch, 93% of the UK population now shop on the internet (I think that’s 93% of the 2,500 adults they surveyed!). And, as consumers continue to ‘connect’ so advertisers increasingly look to the internet...
What a week - if you work in digital media you would have had to have your head buried in the sand to have not heard about this news by about 9:05am on Wednesday this week, let along Friday afternoon. But just in case you missed it: the IAB's latest spend figures finally brought the news that we've...
I’m supposed to be having a day off. Fat chance. You might have noticed a story put out by our cousins at the IAB that claims online advertising has now overtaken TV to become the ‘biggest single advertising medium in the UK’ (by spend). We find the IAB’s story odd because the internet is not a single...
Online commands respect : Another IAB Ad Spend report, another milestone for online – this time the big one We released the IAB Ad Spend results today, with the record breaking news that not only has Ad Spend grown again – as it has every half year since we launched the survey in 1998 – but we have finally...
I’m getting used to behavioural advertising. It makes me amused when I’ve read an article about a Maserati to then be served an ad for one on another website (note to advertisers – interest does not equal income). But at the weekend something new happened. I was browsing the M&S website, looked at...
The UK Government recently unveiled its first Twitter strategy document to encourage departments to get tweeting. Weighing in at a hefty 5,382 words it was the equivalent of more than 250 tweets. In response the IAB has produced some slightly more pithy advice for brands looking to get the best out of...
I'm fully aware that not everyone is into golf. But bear with me, this piece is actually about Twitter, and shows how the micro-blogging site can be used to transform even the most boring of brands into something interesting. Until this morning I was blissfully unaware of the fact that Hertford's...
