The Government – pioneered by the departing Communications Minister, Lord Carter – today unveiled its final Digital Britain report . There is welcome acknowledgement of the contribution digital advertising – in particular targeted advertising - will make in helping to monetise online content. The Government...
Sarah Messer, the head of commercial research and insight at ITV, is speaking about the tipping of the scales in control, back into the hands of the researchers. The question of control offers an interesting perspective for researchers, who Messer admitted, don’t yet have all the answers. Online audiences...
