I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB's recent research has highlighted the need for this. Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate...
I am starting to get fed up with the MPs expenses scandal, I mean who hasn’t put in a dodgy expenses claim (though I suspect a moat and a duck house are two of the most unusual... even a bunch of creatives with a Cannes Lion in mind couldn’t come up with gems like that). But one thing that has happened...
