When a synergistic brand partnership comes along that effectively taps into the lifestyle of its consumers it should be held up like an Olympic torch and applauded! So Powerade’s brand partnership with the Great Event Series, which includes the Great North Run, is logical as it attempts to differentiate...
Can you hear it? The nothingness? The strange and gratifying silence that only comes once a year. The unnatural calm that precipitates out of every Apple September event? Everyone is holding their breath, mouthing the same wordless question: Just what the hell are Jobs and Co going to drop on Wednesday...
I've just seen the new Blackberry ad, "We Love U2". I like it...but it reminded me of something...What was it...of course, the iPod U2 ad! A mistake? An oversight? No, I can’t believe it’s anything but a conscious effort to take a leaf out of the iPod book of marketing. After all, if you...
Apple has cornered the Christmas market once again this year, as iPod sales show no signs of bowing the economic downturn. It is ideally the perfect Christmas gift. Besides relieving a loved one the burden of being a social pariah for not owning one, it's small, sleek, still cool and relatively inexpensive...
I love taking my iPod to the gym because it gives me the freedom to listen to music that reflects my exercise mood. However when using the iPod on the cross trainer, one of my favourite cardiovascular machines, I often manage to almost strangle myself. I wear my iPod with an armband around my upper arm...
If you own a Sony Bravia and have a web connection you will be able to see "Hancock" - a Will Smith super hero movie - before it is released on DVD. This is a Sony initiative and industry first and they are quoted as saying, "it’s about getting entertainment back into the living room....
As the iPhone's expensive UK tariffs are overhauled, it turns out that a quarter of Apple's phones in the US have been "unlocked" to work on other networks. You can bet Google/Dell will not be borrowing heavily from the Apple playbook when they launch their own rumoured mobile. I'm...
Apple, it turns out, is a bit like Nike. Very shiny, but if you look under the hood you find it’s all made in sweat shop camps in China and it’s not a very pleasant business. iPods are made in a plant housing 200,000 workers in a five-storey factory secured by police officers. That's...
