My views on the iPint (great idea, could have gone further) prompted some to argue that the idea was good enough to preclude any criticism. Now it seems even that might not have been theirs in the first place. For BMB, which created the iPint for Carling and won a Cyber Lion at Cannes for its efforts...
Reports on Carling’s iPint have so far been overflowing (no pun intended) with praise. But, while the campaign brilliantly demonstrates how execution of ideas can be utterly tied into the medium (including device) on which it is viewed/used, it also misses the point that digital channels enable advertisers...
A mate of mine sent me a mail about the new iPint campaign from Carling . If you haven't seen it, iPint is a v.cool iPhone app which basically pours you a virtual pint of Carling. It's one of those great ideas that is naturally viral - with people naturally talking about it + mailing each other...
