Did you start using social networks more after buying an iPhone or one of its smart phone rivals? Before I joined the iPhone bandwagon I interacted with Facebook in fits and starts. However, since being inducted into the iPhone cult, I've become a more active user. It's especially good for uploading...
Much mobile advertising news in the last two years or so has been dominated by iPhone and understandably so. Probably more than any other single factor, it's been responsible for marketers and agencies understanding the potential power of the mobile channel for the first time, primarily because they...
In Saturday’s Guardian, Alan Rusbridger listed the 10 ways in which his life has changed since the last century. It was no great surprise that Google took the top spot. Neither was it a massive surprise that Wikipedia came second – although there is evidence to suggest that this online super power is...
There are tens of thousands of iPhone applications out there including some very amusing ones ( Puma and stripping models we're thinking of you ), some must have ones ( come on down Spotify ) and some pointless ones (yes Noel Edmonds and Cosmic Ordering we are thinking of you), but what are some...
This post is one of a series about the immediate future for mobile, which is based on the speech I gave at the Mobile Marketing Forum in Berlin last week. This one covers formats for mobile advertising and if that sounds a little dry and geeky, bear with me as it's not really and more importantly...
A new month, and a new salvo of Apple rumours to wade through - this time concerning iTunes, with the web salivating over the prospect of an iTunes/Twitter/Facebook/Last.fm partnership. Thing is, it ain't gonna happen. It certainly looks like Apple is planning some sort of social networking integration...
I have to admit that I was in a state of giddy anticipation when I got home to find that the courier had delivered a shiny new Nokia N97: It came in a under-stated black box which resembled a treat from a Regent Street boutique. It was a pleasure to unbox, as I appreciated the way it feels comfortable...
The big story of last week was News Corporation's eye-watering losses , although much of the subsequent ongoing chatter and debate was about the remark Rupert Murdoch made about New Corp's intention to start charging for content. He's been accused of anything from wishful-thinking, right...
Hi Guys, Just thought i'd pick your brains about 'what makes a good DR creative'. I'm currently doing some research which would be interesting to share with you, but i'm looking for any opinions and ideas or research you have on 'good DR creatives'. From things like the creative...
With the release of the government's Digital Britain report this week, it comes at a timely juncture in the industry of public relations, where new technology tools are increasingly being used for communications campaigns, far more than in past years. While the main highlights of the report address...
