This post is one of a series about the immediate future for mobile, which is based on the speech I gave at the Mobile Marketing Forum in Berlin last week. This one covers formats for mobile advertising and if that sounds a little dry and geeky, bear with me as it's not really and more importantly...
With spring apparently just around the corner, I have the sudden urge to sling out loads of all junk and make things shiny and fresh for the new season. Of course I could spend hours going through the attic and taking old carpet squares, dried up paint and more to the tip, but a much easier form of spring...
We all have preferences in art, and one man's Picasso is another man's Tracy Emin, so it's nice that BMW went out on a limb to make art the focus of their recent campaign for the Z4. For those too idle to click the link, it features the boy-racer-mobile driving around a large blank canvas...
