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Forget Green advertising, think Blue if you want to win over consumers.

It’s a shocking fact that green ads are less trusted than normal advertising. So now is a good time to take a different view and follow the Americans and move from green to blue. With a wise public who see through the spin why do we keep seeing new greenwash ads daily? It seems some marketing directors...
Posted to Arnold on ethical marketing (Weblog) by CHRIS ARNOLD on 26 May 2009

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