Honda, which has built its reputation on its green credentials, would appear to have an extremely good relationship with the Advertising Standards Authority. A recent complaint made to everyone's favourite watchdog about a press ad for Honda's CR-V 4x4 has been 'informally resolved'....
Once upon a time, having a car account was a badge of merit amongst agencies. Not so recently, as that sector hit the credit crunch doldrums. Car sales fell by almost a third in March this year compared with last year. But you can bet every agency in the land with automotive business will be burning...
Every now and then the role for good old fashioned advertising is reaffirmed - either by inspirational creative ( Honda's impossible dream or Cadbury's Gorilla ) tapping into a zeitgeist (see the new Virgin Atlantic ads) or fantastic media placement which I think the Veet ad placed in the Sydney...
Today is my first day back in the office after a long break in SE Asia and having returned to a country steeped in doom and gloom I decided to ruminate on what the positives might be for video production in 2009. Here are a couple of my predictions: 1. DOOH (digital out of home) will get a real boost...
Whilst doing some buzz tracking around Honda's Live Ad , we came across this v.interesting snippet of chatter in the UK's leading cross-dressing community " Crossdresserclub.com ". We're always preaching about using virals to target niche interest groups, however I'm not sure...
