Today 8,000+ bloggers from 144 countries, reaching 11 million viewers, are joining together to chime in with posts about one single important global issue of climate change. Did you post yet? Visit the Blog Action Day website to find out more about this event. I take climate change personally. I live...
It’s one thing for a French energy company to hijack the Union Jack for greenwash purposes but to take the ad campaign (or something very much like it) of a genuine green electricity company, Ecotricity, has really inflamed green minded consumers. EDF’s sponsored Green Britain Day is taking place on...
Friday marks the start of World Environment Day, the United Nations Environment Programme, which was established by the UN General Assembly in 1972 to mark the opening of the Stockholm Conference on the Human Environment. The annual event is one of the principal vehicles through which the United Nations...
Recession or no recession, greening up your marketing is still hot on the agenda of most businesses. Marketing magazine (front cover last week) may be predicting organics will be suffering as a consequence of overpricing in a price sensitive market but everything else ethical could actually thrive in...
Nope. But then again, as I am promoting a site - Junkk.com - that offers consumers a way to save pennies, pounds and also the planet along with, and marketers a way to reach such a more thrifty and eco-conscious audience for their wares (inc... or... especially their packaging), things look like they...
I got invited to a lecture recently. I sighed, raised My eyebrows, before deleting the invite to 'Can brands save the world?'. To be honest it seemed the only response, but I was thinking about this morning as I read about Ben & Jerry's supporting a modern-day 'Peace Bed-In'....
It's a huge environmental issues and major supermarkets like Tesco and Sainsbury have to take a lead, but show no signs of doing so. The Daily Mail today features a major nine-page report on the blight of plastic carrier bags and what must be done to stop them. The Daily Mail makes an effort to catalogue...
